Chief of Financial Empowerment, Guadalupe CU (Santa Fe, NM)
Diane Sandoval-Griego is the Chief of Financial Empowerment at Guadalupe Credit Union, where she has worked for 16 years. She is very passionate about identifying needs in the communities of her home state of New Mexico, which is ranked 3rd highest for poverty in the US. GCU’s reach covers seven counties in Northern New Mexico and strives to provide access to fair financial services to the unbanked and the underbanked.
Diane implemented the Financial Coaching department at GCU, providing financial solutions to community members and GCU employees. She became a National Credit Union Development Education Program graduate in 2017, and was nominated as Credit Union Hero of the Year for 2019. Diane and has worked with the Common Cents Lab from Duke University Behavioral Economics on product development and implementation. Diane and 3 other staff were 1st place winners in the PSCU Knockout Challenge 2019 for developing a plan for improving financial health by offering a fast and affordable payday loan alternative through a mobile platform. Diane recently obtained a certification in Solar Lending and CDFI Practitioner Certification from Inclusiv’s University of New Hampshire’s course. Diane’s recent advocacy work in New Mexico against predatory lending, provided testimonies from members and herself about the damaging effects of limited high cost loan options in impoverished areas and the value that credit unions bring to their state. Her efforts supported the passage of legislation in 2022 to reduce the rate cap to 36% down from 175%. In her free time, Diane loves to spend time with her family, in her faith and with her community.