Donnie Price

Donnie Price

As Founder and Principal of Omaha Associates, Donnie Price has been providing financial institutions and their solution providers with relentless advocacy, valuable insights, executive leadership, actionable strategies, and consulting services that have optimized performance metrics.

Donnie is the former President/CEO of Four Points Federal Credit Union, a credit union with a nationwide charter serving members in all 50 states. In this role, he was instrumental in strategizing, planning, orchestrating and executing a multi-year plan to transform, streamline and enhance board governance, policies, processes, culture, operations, supporting technologies, digitalization, and delivery channels for current and future growth.

Beginning his career as a retail banker, Donnie sharpened his financial services skills within the realm of branch operations. He was instrumental in management strategies and process improvements for growing branch volumes, mitigating risk, decreasing losses, and increasing profitability.

Having spent a combined 18 years with PSCU and First Data Corporation, Donnie is also a payments expert with deep subject matter expertise in payments technology, portfolio profitability, growth strategies, conversions management, risk management, vendor selection, and emerging payments trends.

A proud veteran of the U.S. Navy, Donnie holds a Bachelor of Science in Business Administration from the University of Nebraska with specializations in Banking, Business Finance, and Investment Science. In 2013, he graduated from the National Association of Federal Credit Unions Management and Leadership Institute.

Residing in Omaha, Nebraska, Donnie enjoys family, reading, exercising and the outdoors. He also serves as a Court Appointed Special Advocate for neglected and abused children.

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